Heritage 176, which gained Finalist status in the 2020 Ultimate Spirits Challenge, pays further homage to Polish vodka-making history by using rye that has had fire applied to it before distillation, in a process called “malting,” in order to bring out richer and complex flavors.īelvedere Intense is a limited-edition product. Belvedere Unfiltered is described as having both sweet and salty notes, as well as slightly nutty and savory hints. You can purchase this vodka in Original (Unflavored), Ginger Zest, Pink Grapefruit, Citrusīelvedere also regularly releases special varieties of vodka, each of which adds a different display of craftsmanship.īelvedere Unfiltered is vodka using a special variant of rye known as Dankowskie Diamond, a high-grade rye with less starch than other rye variants and a natural salinity. $25.99-$39.99 for a 750 mL bottle (price varies depending on production method) Available Flavors: Belvedere prides itself on the freshness and purity of its ingredients and its dedication to quality, history, and craftsmanship. Grey Goose Belvedereīelvedere is a high-end vodka that originated in Poland. This article will lay out the differences and similarities between two of the more top-shelf brands of vodka, Belvedere and Grey Goose, to give you an inside look into which premium vodka you should pick up on your next trip to the liquor store. Today, vodka is beloved by many throughout the world, from the newly legal American undergraduate student to the bartender at the classic, upscale bar, to the cosmo enthusiast, to pretty much every attendee at an open-bar wedding.Īnd while a drinker who is still in school may opt for a brand of vodka at a lower price point, such as Smirnoff or Svedka, drinkers who are looking for a more refined drinking experience and have more disposable income have a few more options at their disposal. Vodka is believed to have been first created as early as the 8 th century, with different variations being independently developed in different areas of Europe, particularly Sweden, Poland, and Russia. Whatever the thought of vodka does for you, it cannot be denied that it is one of the most popular and versatile liquors available. Vodka-just reading the word may make you think back fondly on old college memories, or maybe it made you wish it was happy hour already, or maybe it served as a reminder to add all the ingredients for a vodka martini to your grocery list. The Grey Goose X Alessi cocktail kit will be available in the States for US$350 and can be purchased at or through Reserve Bar.Įarlier this year, Grey Goose launched a summer campaign celebrating the brand’s relationship with the natural world.Belvedere Vs.
GREY GOOSE MARTINI PLUS
The kit will contain a 750ml bottle of Grey Goose vodka, plus a shaker, cocktail measure, bar strainer and stirrer. The brand is also launching a cocktail kit in partnership with Italian houseware design company Alessi.
GREY GOOSE MARTINI TV
The campaign will be launched on TV and on social media. Vive Le Martini is directed by choreographer Ryan Heffington, whose work includes the music video for the track Chandelier, by Australian musician Sia. “We invite consumers to take in the joie de vivre of this film and rediscover the inimitably smooth and exuberant Grey Goose Martini along with it.” “Vive Le Martini is not only an ode to the worldwide ubiquity of this cocktail, but also a celebration of the natural, quality ingredients that elevate a Grey Goose Martini above the rest,” Dreuille added. The advert displays the names of the dance moves during the spot: Le Chill, La Goose, Le Stir and Le Twist, before concluding with the words ‘Vive Le Martini’. While there are myriad ways to craft the cocktail, the type of vodka used can make or break the experience.” “The vodka Martini is one of the most iconic cocktails in the world, beloved because it’s both simple and versatile. The brand’s global vice-president, Martin de Dreuille, said: “We’re thrilled to debut one of our most spirited campaign films yet. The ad opens with the tagline Do the ‘Tini, with the camera panning to a number of party guests performing dance routines to mirror the moves of a bartender crafting a Grey Goose Martini. The vodka brand has teamed up with marketing agency Mullen Lowe for Vive Le Martini, a 30-second spot showcasing the brand’s classic serve. The vodka brand is also launching a cocktail kit in collaboration with Italian design brand Alessi Bacardi-owned Grey Goose has launched a party-themed campaign spotlighting its vodka Martini.
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